Hyatt introduces new loyalty programme
Hyatt Hotels Corporation unveiled World of Hyatt, Hyatt’s new global loyalty program, which will launch on March 1, 2017. World of Hyatt is about building community and engaging with high-end travelers.
“At Hyatt, we are in the business of caring for people so they can be their best,” said Mark Hoplamazian, president and chief executive officer, Hyatt Hotels Corporation. “Inspired by our purpose, World of Hyatt is about celebrating our members by understanding the people, places and experiences at the heart of their world. The more we understand them, the better we can care for them and design unique experiences with them in mind.”
A bold, modern and confident platform, the program’s three elite tiers – Discoverist, Explorist and Globalist – reflect the aspirations of the World of Hyatt community as they travel and expand their world.
“We built World of Hyatt on insights we learned from our guests, identifying more opportunities to increase our engagement with members across our portfolio,” said Jeff Zidell, senior vice president, Hyatt. “The program will deliver on exactly what our members want – a broader range of benefits and more attainable rewards to experience with the most important people in their lives.”